Market Strategy
Define the markets, segments, customers and opportunities that can drive the next phase of growth.
- Segmentation
- ICP development
- TAM / SAM
- Market prioritization
- Competitive intelligence
- Category strategy
Healthcare & MedTech Growth
Turning commercial opportunity into scalable growth.
Agilis Ventures partners with healthcare and medtech companies, investors and management teams to identify where growth is being constrained — and build the commercial strategy, market position and execution system required to scale.
- StrategyWhere the opportunity actually is
- CommercializationThe architecture that converts it
- GrowthA repeatable engine, not a one-time lift
Invest · Develop · Accelerate
- Market
- Strategy
- Commercial
- Execution
- Growth
The problem
Growth doesn’t happen by accident.
Healthcare and medtech companies often have strong products, meaningful clinical value and attractive markets — but lack the commercial architecture required to fully capture the opportunity. We help management teams answer the questions that matter most.
- Where should we play?
- How should we win?
- Who should we target first?
- What needs to change commercially?
- How do we build a repeatable growth engine?
What we do
Where we create value
Four commercial problems, not a list of consulting services. Most engagements start in one and extend into the next.
Commercial Strategy
Build the commercial architecture required to translate opportunity into revenue.
- Go-to-market
- Sales org design
- Channel strategy
- Pricing & packaging
- Buyer journey
- Revenue planning
Growth Acceleration
Help leadership teams move from strategy to execution — with owners, metrics and deadlines.
- Commercial transformation
- Sales enablement
- Key-account strategy
- Pipeline development
- Commercial KPIs
- 90-day plans
Investor & Portfolio Support
Partner with healthcare investors and portfolio-company leadership to identify and execute value creation.
- Commercial diligence
- Portfolio assessments
- Value-creation planning
- Post-close growth
- CEO advisory
How we create growth
The Agilis Growth System™
Find the growth constraint. Build the growth engine. Seven connected decisions, worked in order, because each one narrows the next.
Market
Where should we play? Sizing, segmentation and the economics of each opportunity.
Category
What should we be known for? Positioning, differentiation and category strategy.
Customer
Who should we win first? ICP, target accounts and the buying committee behind them.
Commercial
How should we sell? Sales model, channel, pricing, process and buyer journey.
Organization
What capabilities do we need? Structure, talent, enablement and accountability.
Execution
What happens in the next 90 days? Initiatives, owners, KPIs and cadence.
Scale
How do we make it repeatable? The operating model that outlasts the engagement.
Built for healthcare & medtech
Healthcare is different.
Regulation, clinical evidence, reimbursement, physician behavior, procurement, IDNs, distributors, capital equipment cycles and complex buying committees make traditional commercial playbooks insufficient.
Agilis brings a healthcare and medtech lens to growth strategy — combining market understanding with practical commercial execution.
Who we serve
Built for companies and investors at a growth inflection point.
Private Equity & Healthcare Investors
Commercial and market diligence before the deal; value-creation planning, GTM transformation, revenue acceleration and executive advisory after it.
Healthcare & MedTech CEOs
An experienced commercial perspective when the business is ready for its next stage of growth — without requiring a full-time executive buildout.
Founders & Management Teams
For founder-led businesses moving from founder-driven growth to a scalable commercial organization.
Boards
An independent read on market opportunity, strategic priorities, growth initiatives and organizational readiness.
The platform
Beyond advisory: intelligence, origination and capital.
Agilis is building a healthcare investment intelligence and value-creation platform. Four connected capabilities, developed in sequence.
Intelligence
Find the opportunity.
Market maps, company databases, proprietary investment theses and target scoring.
Origination
Find the company.
Proprietary sourcing, founder relationships and deal development ahead of the market.
Value Creation
Make it better.
Go-to-market, commercial strategy, M&A, operating model and leadership.
Capital
Invest alongside.
Co-investment, SPVs and independent-sponsor transactions over time.
Engagement models
Three ways to work together
Senior-level engagement, small teams and focused priorities — scoped to the decision in front of you, not billed by the hour.
2–4 weeks
Growth Diagnostic
A focused assessment of the company’s market, customers, commercial model and growth constraints.
Output: Growth opportunity assessment and prioritized action plan.
90–180 days
Commercial Growth Program
Agilis works alongside the management team to develop and execute a specific growth initiative.
Output: Strategy, operating model, execution and measurable KPIs.
6–12+ months
Executive / Operating Partner
Embedded senior-level support for companies undergoing significant growth, commercialization or transformation.
Output: Sustained commercial leadership and organizational capability.
Strategy without execution is a plan. Execution without strategy is activity.
Agilis connects the two. The objective is not to create dependency on an advisor — it is to leave the organization with a stronger commercial engine.
Start a conversation
Let’s build the next stage of growth.
Have a growth challenge? Let’s discuss the market, the opportunity and what’s standing between your company and the next stage of growth.
If you’re evaluating a new market, preparing for a growth inflection point, building a commercial organization, or looking for a partner to accelerate a portfolio company — start here.
- Principal
- Jeff EardleyFounder & Managing Partner
- jeff@agilis.ventures
- Location
- Ada, Michigan
- linkedin.com/in/jeffeardley